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Cari koleksi dengan cepat sesuai kebutuhan Anda.This volume offers unique and timely insights on the state of online news, exploring the issues surrounding this convergence of print and electronic platforms, and the public's response to it. It provides an overview of online newspapers, including current trends and legal issues and covering issues of credibility and perceptions by online news users. The heart of the book is formed by empirica…
The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and How of crime waves, or, for that matter, the transformation ot unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to …
Improving how our government works is urgent business for America. In this book experts from the RAND corporation provide practical ways for government to reorganize and restructure, enhance leadership, and create flexible, performance-driven agencies.
Most executives harbour misconceptions about the many quality initiatives that have Preface xvi bombarded US companies over the past two decades. This book will clarify these misconceptions. The first, and most important, misconception to dispel is that Design for Six Sigma (DFSS) only applies to engineering designs. Given the name Design for Six Sigma, this confusion is understandable but cost…
With remarkable regularity a ?new idea? surfaces in the management community. Often it results from repackaging a long-lived management issue or truth. Conversely, the current vogue, Knowledge Management, is a genuinely new concept. In summary this involves the processes that ensure all the knowledge, explicit and implicit, that exists in the organisation is organised in a way that enables it t…
This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loy…
This book provides a comprehensive map of creativity at work that will help you recognize your creative situation and act accordingly. With this systematic approach, you can diagnose and assess what practices will work best for your circumstances. We provide examples from a variety of firms and tools that meet the requirements of each type of situation. Whether you are a top executive steering …
Chaos Organization and Disaster Management offers a scholarly survey of disaster response behavior and management in the face of natural and manmade catastrophe. The author provides a methodological and empirical platform from which to initiate a critical analysis of disaster management. Sparked by a unique field study of the Israeli experience during the Gulf War, this book demonstrates the ma…
The global negotiations over climate change involved over 180 countries and innumerable observers and other participants, addressing enormously complex and economically vital issues with conflicting agendas. For the UN to create an effective and well-supported international regime required enormous and very skilful organization. Using the metaphor of a theatrical production, this book shows how…
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic…