Citra Aulia (1002015021) PENGARUH IKLAN TELEVISI TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SMARTFREN DI GALERI SMARTFREN ITC ROXY MAS GROGOL. Skripsi Program Strata Satu Program Studi Manajemen. Fakultas Ekonomi dan Bisnis Universitas Muhammadiayh Prof. DR. HAMKA. 2014. Jakarta. Kata kunci : Iklan Televisi, Keputusan Pembelian Penelitian ini bertujuan untuk mengetahui pengaruh iklan televisi t…

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic…