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Cari koleksi dengan cepat sesuai kebutuhan Anda.From the outset, we believed that the book should have as much relevance for managers and consultants in practice as students and professors in the clasroom. So we set out to write an easily accessible explanation of the fascinating field of strategic management. Sure, some parts may appeal more to practitioners, while others may be more of interest to the academically inclined. This is in the …
Today's central problem facing business is not a shortage of goods but a shortage of customers. Most of the world?s industries can produce far more goods than the world?s consumers can buy. Overcapacity results from individual competitors projecting a greater market share growth than is possible. If each company projects a 10 percent growth in its sales and the total market is growing by only 3…