Penelitian ini bertujuan untuk mengetahui secara parsial dan simultan pengaruh konflik dan stres kerja terhadap kinerja Pegawai Negeri Sipil pada Biro Umum Sekretariat Jenderal Kementerian Pertahanan RI. Variabel yang diteliti adalah konflik dan stres kerja sebagai variabel (X1) dan (X2), sedangkan variabel terikatnya (Y) adalah kinerja karyawan. Metode penelitian yang digunakan adalah metode…

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. In fact, these brands are worth many times more than the book value of the property used to make these brands. Now it is time for more…

Tahun Terbit

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Today's central problem facing business is not a shortage of goods but a shortage of customers. Most of the world?s industries can produce far more goods than the world?s consumers can buy. Overcapacity results from individual competitors projecting a greater market share growth than is possible. If each company projects a 10 percent growth in its sales and the total market is growing by only 3…