Penelitian ini bertujuan untuk mengetahui pengaruh Biaya Produksi, Biaya Promosi, dan Biaya Administrasi & Umum terhadap Net Profit Margin pada Perusahaan Manufaktur Sektor Industri Dasar dan Kimia yang Terdaftar di Bursa Efek Indonesia Periode 2013-2017. Dalam penelitian ini, menggunakan metode korelasional, dimana variabel yang diteliti adalah biaya produksi, biaya promosi, dan biaya adminis…

This book is the result of relentless hard work on the part of many talented people. While conducting research for the book and developing content, we had the pleasure of meeting and working with many marketers and hearing their stories? many of which became the foundations for case studies in this book: Lisa Gregg at American Express, Tim Riesterer at Ventaso, and David Perry at Aspen Skiing C…