Tahun Terbit

1996

Edisi

Ed.2

ISBN/ISSN

0-673-99499-6

Deskripsi Fisik

xxiii, 670 hlm. : ill. , 27 cm.

No. Panggil

153 GER e

Tahun Terbit

1996

Edisi

Ed. 15

ISBN/ISSN

0-07-044377-7

Deskripsi Fisik

xxiii, 712 hlm. : ill. , 28,8 cm

No. Panggil

302 MYE s

Tahun Terbit

-

Edisi

4th ed

ISBN/ISSN

0-534-02926-4

Deskripsi Fisik

xix, 568 p. : ill. ; 22 cm.

No. Panggil

302/ DEA/ s

The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and How of crime waves, or, for that matter, the transformation ot unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to …

In this little book I have attempted to deal with a difficult branch of psychology in a way that shall make it intelligible and interesting to any cultivated reader, and that shall imply no previous familiarity with psychological treatises on his part: for I hope that the book may be of service to students of all the social sciences, by providing them with the minimum of psychological doctrine …