Tahun Terbit

1997

ISBN/ISSN

0-684-82580-5

Deskripsi Fisik

xiv, 267p. : ill. , 24 cm.

No. Panggil

658.5 MEY p

Tahun Terbit

-

Edisi

3

ISBN/ISSN

007-247146-8

Deskripsi Fisik

xviii, 366 p:ills.: 23 cm

No. Panggil

658.575 2 ULR P

Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing? and often shrinking?demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. This book not only challenges companies but also shows…

Innovation. Businesses want it. Individuals crave it. Organizations strive for it. But what does it take, really, to innovate? If you are looking for a theoretical framework and long exposition discussing the pros and cons of various business methodologies, then you have come to the wrong place. But if you want entertaining, real-world, tried-andtrue examples of amazing business innovations, th…