Tahun Terbit

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ISBN/ISSN

978-0-07145151-2

Deskripsi Fisik

xvi, 213 p.: 23 cm.

No. Panggil

658.452 BAT s

Buy-in can be defined as the understanding, commitment, and action of people working to achieve strategic objectives. In 21st-century business, buy-in has become a crucial asset, and the ability to generate it has emerged as the leadership competency. The achievement of buy-in depends heavily on the communication skills of the seller, the executive, or whoever is asking us to believe, to act, t…

This book represents the union of the two sides of my professional career?communications and leadership. As a result, this book reflects the sum of the experiences I have had in working to help men and women become better communicators and better leaders. The people who have contributed to this book are many. I want to thank some special people at Ford Motor Company. Anne Marie Gattari allowed …