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This text provides constructive guidelines to readers to open their minds to the challenges of creating value. This second edition updates the reasons for the choice of the individual offering as the strategy unit, and extends the challenges to standard approaches and conventional thinking.
- Tahun Terbit
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Many of the pioneers of Internet business, both dotcoms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have chased customers indiscriminately through discounting, channel incentives, and advertising. Rather than concentrate on delivering value that ears an attractive price from customers, they have pursued …
- Tahun Terbit
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deas about the role of management accounting systems in a firm's strategy have changed in recent years, and this book explores the ways in which this has happened. Management control systems have frequently been seen as irrelevant to strategy, or even damaging. Controlling Strategy draws out the various ways in which management control systems can build and sustain valuable strategic roles. The…
- Tahun Terbit
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