People often ask me how long it takes to write my books. I answer that each book takes about a year to write, and about thirty years to gather the materials to write about. If I wanted to be even more accurate, I?d probably say sixty years, because getting the confidence to write a book took the love and unconditional support from my family of birth and the family I made; it took encouragement …

Tahun Terbit

-

ISBN/ISSN

979-96866-0-1

Deskripsi Fisik

xvii, 142 p. : ill. ; 23 cm.

No. Panggil

2X4.143 1 MUH z

Tahun Terbit

-

ISBN/ISSN

979-8034-05-8

Deskripsi Fisik

xiii, 315 p. : ill. ; 23 cm.

No. Panggil

664.3

MOST MANAGERS RECOGNIZE the value in building and properly managing a brand. But few can objectively assess their brand?s particular strengths and weaknesses. Most have a good sense of one or two areas in which their brand may excel or may need help. But, if pressed, many would find it difficult even to identify all the factors they should be considering. To give managers a systematic way to th…

Tahun Terbit

1994

Deskripsi Fisik

280 p. ; 30 cm.

No. Panggil

371.1

MANY OF THE PIONEERS of Internet business, both dotcoms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have chased customers indiscriminately through discounting, channel incentives, and advertising. Rather than concentrate on delivering value that ears an attractive price from customers, they have pursued …

Much of contemporary public finance can be described as being either Wicksellian or Edgeworthian in character. In the former, fiscal phenomena arise through complex processes of exchange; in the latter, they arise through acts of choice by some maximizing agent. This chapter traces these alternative orientations in the history of thought as far back as the Cameralists, compares these writers wi…

Completion of this Handbook would not have been possible without the generous and dedicated assistance of numerous people. Several years ago Howard Kaplan, Editor of the Kluwer/Plenum Handbooks of Sociology and Social Research, asked Dudley Poston to edit a Handbook of Population. Poston then asked his long-time collaborator and fellow demographer, Michael Micklin, to join him as co-editor. Pos…

Although political communication can trace its roots to the earliest classical studies of Aristotle and Plato, modern political communication research is very much an interdisciplinary field of study, drawing on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and other fields. In their seminal Handbook of Political Communication, Nimmo and S…

And that is one of the key reasons why we have so little that becomes great. We don't have great schools, principally because we have good schools. We don't have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the …