Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler i…

This book examines research concerned with advertising to children on television. Its purpose is to establish the status of our knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can usefully inform regulation of advertising aimed at young viewers. It comes at a time when concern is growi…

Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages. Analysis of the …

This book takes a collective look at the existing human capital frameworks being used in government and provides a unifying structure, with four key pillars, on which government agencies can develop their human capital strategy. Using a knowledge management perspective on which to base the insights important to developing a human capital strategy, this book provides extremely timely and informa…

The most comprehensive resource available on the subject, Accounting for Payroll: A Comprehensive Guide provides up-to-date information to enable users to handle payroll accounting in the most cost-effective manner. From creating a system from scratch to setting up a payroll department to record-keeping and journal entries, Accounting for Payroll provides the most authoritative information on t…

Strategies AND techniques for getting the most out of A COMPANY?S physical assets Accounting for Fixed Assets, Second Edition presents comprehensive guidelines for effectively managing property, plant, and equipment in order to get the maximum benefits out of investments in these long-term tangible assets. Enhanced with numerous examples and illustrations, this new edition features essential ma…

This book makes an excellent companion to any standard text, or it can be used as a stand-alone volume. It is designed to present the subject in a straightforward, approachable manner. Financial accounting is an incremental process. What you learn in earlier chapters is used in later ones. There are no shortcuts to learning financial accounting, but at the same time, if it is taught clearly, it…

Practicing Organization Development: A Guide for Consultants (2nd ed.) is about facilitating these and other organizational changes. But this book is not about just any type of organizational change; rather, it focuses on planned, systematic, and educationally oriented change that is carried out for organizational improvement. The book is about organization development (OD). Organization develo…

This book appeals to a wide segment of the academic and professional market. It will appeal to accounting and finance professors and students because the main theme of the book deals with accounting and financial system reform. It will appeal to economists in the subfields of transition economics and development economics because it addresses current issues in their field. It will also appeal t…

Now in its third incarnation, this widely acclaimed and popular text has again been fully updated and revised by the author. There is a bewildering array of models to explain the volatility of exchange rates since the collapse of the Bretton Woods system in the early 1970s. It is therefore invaluable that Hans Visser is able to bring method to this ?model madness? by grouping the various theori…