This innovative text offers a new way of understanding public relations and other types of strategic communication. Following the pragmatic, in-depth approach of the first edition, this text presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his experience in professional practice and in the classroom, author Ronald D. Smith walk…

The events and aftermath of September 11, 2001, profoundly changed the course of history of the nation. They also brought the phenomenon known as terrorism to the forefront of the nation?s consciousness. As it became thus focused, the limits of scientific understanding of terrorism and the capacity to develop policies to deal with it became even more evident. The objective of this report is to …

The first succinct and authoritative overview of the making of the modern Middle East, this lucid book brings a valuable mix of historical perspectives and contemporary analysis to a wide audience of readers seeking expert knowledge about this troubled and fascinating region. Giving a rich perspective on the region's historical and political evolution, the book traces the influence of factors s…

The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our marke…

The Executive's Guide to Information Technology is a sophisticated and comprehensive guide to running a cost-effective, efficient, and business delivery-focused corporate Information Technology (IT) unit. Eschewing the theoretical for the practical, the book gives managers the guidance they need to handle any problem effectively. It provides specific policies, approaches, and tools for each cri…

axing the financial sector, direction and indirectly, has long been relatively easy even for governments with limited taxing capacity. But growing awareness of the strategic importance of the financial sector in catalyzing economic growth has led governments to reconsider the financial sector's potential as a budgetary cash-cow. Indeed, the pendulum may have swung to the other extreme, with spe…

There's been plenty of loose talk about the reasons for the collapse of Arthur Andersen--much of it surrounding Andersen's culture. What, exactly, was the culture of Andersen? Did it really cause the collapse--and if so, what lessons can other organizations learn from Andersen's experience? The authors of Inside Arthur Andersen: Shifting Values, Unexpected Consequences bring their unique insigh…

How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Mar…

The Encyclopedia of Leadership is a comprehensive reference guide to over 200 of the most important business leadership principles, theories, tools, and techniques. Each entry features a brief, one-page summary of an influential theory or tool?often illustrated graphically?followed by a worksheet or exercise. Thoroughly cross-referenced, it allows busy leaders to find what they need, review it,…

System administration is about the design, running and maintenance of human-computer systems. Examples of human-computer systems include business enterprises, service institutions and any extensive machinery that is operated by, or interacts with human beings. System administration is often thought of as the technological side of a system: the architecture, construction and optimization of the …