This book is an introduction to international economics, intended for students who are taking their first course in the subject. The level of exposition requires as a background no more than a standard introductory course in the principles of economics. Those who have had intermediate micro and macro theory will find that background useful, but where the tools of intermediate theory are necessa…

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

Some may wonder why public relations is a deserving topic for the extensive analysis it receives in this encyclopedia. After all, many might think, it is ?just PR.? In the view of some or even many, public relations is the art of sham, spin, buzz, sandbagging, and ?being nice.? Others fear it as deep-pockets lobbying that gives privilege to powerful companies and special interests. Having said …

In one sense, managing customer relationships is as old as the hills. Kristin Anderson?s grandfather operated a grain elevator in a small town in Minnesota. Carl T. Anderson knew every farmer by name. These were his customers .. . and his neighbors. He knew the names of their families, where they went to church, and whether they or their parents or their parent?s parents had immigrated from Nor…

Some may wonder why public relations is a deserving topic for the extensive analysis it receives in this encyclopedia. After all, many might think, it is ?just PR.? In the view of some or even many, public relations is the art of sham, spin, buzz, sandbagging, and ?being nice.? Others fear it as deep-pockets lobbying that gives privilege to powerful companies and special interests. Having said …

The twentieth century was undoubtedly the era of democratization and concomitant development of more scientific and sophisticated forms of public relations, particularly in the United States and countries of Western Europe. The 1990s also was the decade of globalization because of the founding of the World Trade Organization and the formation of many regional and trans-region blocs such as NAFT…

When first writing this book, my main aim was to provide a textbook which drew on the UK experience of public relations, having been frustrated during many years of teaching the subject that the majority of textbooks originated from and used case studies from the United States environment. Since the first edition was published, several other excellent textbooks have swelled the ranks of Europea…

Collaboration may be the most important concept in business today. A recent search for the term on the Internet turned up thousands and thousands of business-related references. Yet in March 2000, while researching our last book, Collaborative Communities: Partnering for Profit in the Networked Economy, a similar online search came up with just a few references, and they mainly related to coope…

The purpose of this book is to take the frustration out of meeting and selecting people to date and improve all your current relationships. It will also help you make better choices and be more effective at accomplishing your relationship goals. Whether you?re looking to settle down with Mr. or Mrs. Right, or you think it would be exciting to know that anytime, anywhere, you could walk right up…

Tahun Terbit

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ISBN/ISSN

979-526-480-X

Deskripsi Fisik

xii, 318 p. : ill. ; 23 cm.

No. Panggil

659.2