The history of communications is a branch of the history of technology but, strictly speaking, it is in a category of its own. The goods produced by technology, whether a piece of machinery, a piece of clothing or a piece of furniture, are tangible: they perform some useful function. The goods produced by communications are messages. They are mostly useless but when they are useful they can be …

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training …

Monetary Theory and Policy presents an advanced treatment of critical topics in monetary economics and the models economists use to investigate the interactions between real and monetary factors. It provides extensive coverage of general equilibrium models of money, models of the short-run real effects of monetary policy, and game-theoretic approaches to monetary policy. Among the topics covere…

Succession planning and management and leadership development figure prominently on the agenda of many top managers. Yet, despite senior management interest, the task often falls to human resource management (HRM) and workplace learning and performance (WLP) professionals to spearhead and coordinate efforts to establish and operate planned succession programs and avert succession crises. In tha…

This book provides a comprehensive map of creativity at work that will help you recognize your creative situation and act accordingly. With this systematic approach, you can diagnose and assess what practices will work best for your circumstances. We provide examples from a variety of firms and tools that meet the requirements of each type of situation. Whether you are a top executive steering …

This book, a critical analysis of the dynamically interdependent histories of capitalism and economic theory, contends that the many are right, and sets out to show why. To do so, it is necessary to examine the dynamic interaction of two processes - the historical realities of capitalism and the evolution of the economic theory that supports it. Both have been thoroughly studied over many years…

In the past three decades, businesses have made staggering investments in technology to increase their productivity and efficiency. The technological infrastructure of these companies has become increasingly sophisticated and complex. Most companies today are extremely dependent on their technological infrastructure. Operating without it is like trying to run a business without a telephone or e…

Much of One with Nineveh is an examination of possible solutions to the problems created by too many people for the planet to sustain, too much consumption by the well-off, and maldistribution of power. So, having defined the human predicament, we?ll crawl out on some shaky limbs. We?ll suggest measures, some of them radical, that might allow humanity in general, and the world?s sole remaining …

a few days after the terrorist devastation of the World Trade Center on September 11, 2001, the wind was from the south. We could smell the burning in my apartment in northern Manhattan. Like most Americans, I felt an overwhelming urge to do something useful. This book is my response to that urge. Though it is based on my career as a professor, this is not a scholarly book in the purest sense. …

this book bets on the future. It tries as much as possible to respond to the needs of those who are rapidly becoming integrated in modern life, and to the aspiration of the rising generations to an Islamic thought that is capable of taking account of the four major revolutions witnessed by humanity since the end of the Middle Ages in Europe. The first revolution was Copernicus?s discovery that …