deas about the role of management accounting systems in a firm's strategy have changed in recent years, and this book explores the ways in which this has happened. Management control systems have frequently been seen as irrelevant to strategy, or even damaging. Controlling Strategy draws out the various ways in which management control systems can build and sustain valuable strategic roles. The…

Marketing Without Advertising continues to be a premier and indispensable manual for entrepreneurs and business managers seeking to employ high-impact, low-cost marketing strategies for their goods and services in today's competitive business environment, whether local, regional, national, or global. Readers will learn how to attract new customers and acquire repeat business from existing and f…

This book provides a deep discussion about e-HRM issues so the reader can have a thoughtful background about the key role played by those who participate in e-HRM activities. A variety of experiences are provided to involve the reader in real problems and to help the reader gain an understanding of current and future e-HRM challenges. E-Human Resources Management: Managing Knowledge People also…

Both, academics and practitioners alike have spent considerable efforts during the last years to establish ICT support for the handling of knowledge, an idea that is almost as old as the field of computer science. Not surprisingly, the solution is still not there and many businesses trying to implement these technologies have been frustrated by the fact that the technologies certainly could not…

Historically, financial and insurance risks were separate subjects most often analyzed using qualitative methods. The development of quantitative methods based on stochastic analysis is an important achievement of modern financial mathematics, one that can naturally be extended and applied in actuarial mathematics. Risk Analysis in Finance and Insurance offers the first comprehensive and access…

This book is about the management of business processes. This is certainly not a new topic. Since the beginning of the Industrial Revolution, it has been written about from every possible point of view?economic, sociological, psychological, accountancy, mechanical engineering and business administration. In this book, we examine the management of business processes from the perspective of compu…

Tahun Terbit

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Tahun Terbit

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In one sense, managing customer relationships is as old as the hills. Kristin Anderson?s grandfather operated a grain elevator in a small town in Minnesota. Carl T. Anderson knew every farmer by name. These were his customers .. . and his neighbors. He knew the names of their families, where they went to church, and whether they or their parents or their parent?s parents had immigrated from Nor…

This book is the result of relentless hard work on the part of many talented people. While conducting research for the book and developing content, we had the pleasure of meeting and working with many marketers and hearing their stories? many of which became the foundations for case studies in this book: Lisa Gregg at American Express, Tim Riesterer at Ventaso, and David Perry at Aspen Skiing C…