As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. In fact, these brands are worth many times more than the book value of the property used to make these brands. Now it is time for more…

It turns out that the Internet was just a warm-up act. A decade ago, the Internet hype machine pitched the World Wide Web as a marketer?s dream come true?an interactive, one-to-one utopia, linking shoppers and their quarry in the electronically enabled Elysium Fields of 24-7 commerce. Of course, Google, Amazon, and eBay notwithstanding, banner ads, online ??communities of interest,?? and click-…

This book takes a collective look at the existing human capital frameworks being used in government and provides a unifying structure, with four key pillars, on which government agencies can develop their human capital strategy. Using a knowledge management perspective on which to base the insights important to developing a human capital strategy, this book provides extremely timely and informa…

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler i…

A practical approach to ART-an alternative method by which companies take on various types of risk This comprehensive book shows readers what ART is, how it can be used to mitigate risk, and how certain instruments/structures associated with ART should be implemented. Through numerous examples and case studies, readers will learn what actually works and what doesn't when using this technique.

Before you dive into the detailed sections of this redbook, it is important to point out the business performance management (BPM) initiative is currently in its infancy and is changing rapidly. For example, there are many other terms being used to describe this area of interest. They are used at many seminars and conferences around the world. But there is indeed a lot of confusion and the defi…

Organization Design looks at how you need to change the ways your organization does things in order to increase productivity, performance, and profit. Providing the knowledge and method to handle the kind of recurring organisational change that all businesses face, those which do not involve transforming the entire enterprise but which necessitate significant change at the business unit, divisi…

In the last twenty-five years, game theory has been applied to a growing number of practical problems: from antitrust analysis to monetary policy: from the design of auction institutions to the structuring of incentives within firms: from patent races to dispute resolution. The purpose of Game Theory and Business Applications is to expand these applications of game theory into a broad and meani…

The Third Edition of the Compensation Committee Handbook provides a comprehensive review of the issues facing compensation committees. It covers functional issues such as organizing, planning, and best practice tips as well as compliance advice on the implications of Sarbanes-Oxley and other regulations. New developments covered in the third edition include coverage of new SEC disclosure requir…

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.