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MOST MANAGERS RECOGNIZE the value in building and properly managing a brand. But few can objectively assess their brand?s particular strengths and weaknesses. Most have a good sense of one or two areas in which their brand may excel or may need help. But, if pressed, many would find it difficult even to identify all the factors they should be considering. To give managers a systematic way to th…
- Tahun Terbit
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And that is one of the key reasons why we have so little that becomes great. We don't have great schools, principally because we have good schools. We don't have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the …
- Tahun Terbit
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Business people these days are becoming weary of new fads, movements, and revolutions, and rightly so. We have, in less than a decade, been taken through such ?revolutionary? transformations as total quality management, business process reengineering, enterprise resource planning, activity-based costing, and retail e-commerce. Companies have downsized, outsourced, empowered employees, shifted p…
- Tahun Terbit
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In his two decades at the helm of GE, Jack Welch did more to add to the leadership literature than any other CEO of the modern era. Not only did he give more thought to the business of leadership,Welch devised principles, strategies, and tenets to lead by. In creating one of the world?s most competitive corporations, Welch created his own lexicon, a new language that gave voice to the new metho…
- Tahun Terbit
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