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This second edition outlines everything one needs to create a 21st-century public relations strategy, with international case studies from companies in the U.S., Spain, South Africa, Indonesia, and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch, and the Marriott Hotel Group.
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System administration is about the design, running and maintenance of human-computer systems. Examples of human-computer systems include business enterprises, service institutions and any extensive machinery that is operated by, or interacts with human beings. System administration is often thought of as the technological side of a system: the architecture, construction and optimization of the …
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The Executive's Guide to Information Technology is a sophisticated and comprehensive guide to running a cost-effective, efficient, and business delivery-focused corporate Information Technology (IT) unit. Eschewing the theoretical for the practical, the book gives managers the guidance they need to handle any problem effectively. It provides specific policies, approaches, and tools for each cri…
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Discover how to implement an effective IT governance structure for the long-term success of an extended enterprise IT is no longer an enabler of corporate strategy, it is now the key element of corporate strategy. Governance of the Extended Enterprise explores how some of the world's most successful enterprises have integrated information technology with business strategies, culture, and ethics…
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This new volume in SIOP's Organizational Frontiers Series is a state-of-the-art overview of contemporary conflict research which aims to place conflict research and theory squarely within the realm of industrial and organizational psychology. This volume brings together and integrates classic and contemporary insight in conflict origins, conflict processes, and conflict consequences. In additio…
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High-quality public debt management plays a critical role in reducing countries vulnerability to financial crises. Good debt management encompasses sound risk and cash management, effective coordination with fiscal and monetary policy, good governance, and adequate institutional and staff capacity. With these in place, governments can develop and implement effective medium-term debt management …
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This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book aims to merge managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics. The book proceeds as follows…
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