The twentieth century was undoubtedly the era of democratization and concomitant development of more scientific and sophisticated forms of public relations, particularly in the United States and countries of Western Europe. The 1990s also was the decade of globalization because of the founding of the World Trade Organization and the formation of many regional and trans-region blocs such as NAFT…

The Leadership Crash Course was first released in 2000. In the eight years preceding that, I had researched and written two books ? one on leadership, the other on large-scale change in organizations. During that time, a common theme emerged in my conversations with clients, readers and colleagues, whether they were CEOs or Chief Finance Officers of globe-straddling businesses, mid-level manage…

As the practice of scorecard measurement becomes more the norm than the exception, human performance practitioners and professionals of many disciplines need examples of scorecards for specific disciplines and activities. One process generating an urgent need for scorecard application is the field of project management. Within almost every industry, employees in many different jobs are required…

When first writing this book, my main aim was to provide a textbook which drew on the UK experience of public relations, having been frustrated during many years of teaching the subject that the majority of textbooks originated from and used case studies from the United States environment. Since the first edition was published, several other excellent textbooks have swelled the ranks of Europea…

On a warm autumn day in 1962, a young chief executive stood before a large assembly and introduced a long-term, daring mission for his enterprise. It was both terrifying and inspiring. To many, successfully completing the mission seemed an impossible task. The executive acknowledged that there was much to do and much to learn before his vision could become a reality. In fact, he probably would …

Social construction is one of very many ideas that are bitterly fought over in the American culture wars. Combatants may find my observations rather like the United Nations resolutions that have little effect. But a lot of other people are curious about the fray going on in the distance. They are glad to hear from a foreign correspondent, not about the wars, but about an idea that has been crop…

Visual communication was the best way to reach Jesse. More than that, Jesse?s true story suggests visual communication?s power to support a range of learning styles. Visual Communication teaches how you can incorporate visual communication in your life and the life of your organization. After all, there are millions of Jesses out there. They are your classmates, coworkers, your investors, and y…

Tahun Terbit

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Tahun Terbit

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As the world has become more complex and information more abundant, decisions have become more difficult: as the pace of change and the range of choice have increased, decisions have to be made more often. Yet, most of us still make decisions with no more knowledge about decision processes than our ancestors had in a simpler age, hundreds of years ago. Thanks to mathematicians, economists, psyc…