Brands are an important part of all cultures across the planet, as well as in the business world. Brands help people make decisions, small ones, as well as big ones. They enable you to trust the Bordeaux you drink, the Mercedes you drive, and the GE Jet Engine that lifts the plane you count on to take you places. Brands are the ideas, perceptions, expectations and beliefs that are in the mind o…

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This book originates from the desire to perpetuate expertise in the field of performance evaluation, particularly for telecommunication systems and networks. It is obviously impossible to translate into a single work all the facets of an activity which encompasses many systems and a great variety of domains such as standardization, modelling, measurement, fields trials, observations etc. Howeve…

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In one sense, managing customer relationships is as old as the hills. Kristin Anderson?s grandfather operated a grain elevator in a small town in Minnesota. Carl T. Anderson knew every farmer by name. These were his customers .. . and his neighbors. He knew the names of their families, where they went to church, and whether they or their parents or their parent?s parents had immigrated from Nor…

This is a book written, edited, and researched by me and many other people associated with PC Magazine. It contains text that was published in various issues of the magazine and a great deal of text and illustrations never seen before. Certainly, this much work describing the who, what, why, and how of e-business has never been brought together in one place before. I?m happy to say that PC Maga…

This book is intended for a graduate econometrics course on panel data. The prerequisites include a good background in mathematical statistics and econometrics at the level of Greene (2003). Matrix presentations are necessary for this topic. Some of the major features of this book are that it provides an up-to-date coverage of panel data techniques, especially for serial correlation, spatial co…

I wrote this text to increase readers? understanding of the economics of the developing world of Asia, Africa, Latin American, and East-Central Europe, where three-fourths of the world?s population lives. The book is suitable for students who have taken a course in principles of economics. The growth in real income per person in the third-world nations of Latin America, Asia, and Africa, about …

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