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This text provides constructive guidelines to readers to open their minds to the challenges of creating value. This second edition updates the reasons for the choice of the individual offering as the strategy unit, and extends the challenges to standard approaches and conventional thinking.
- Tahun Terbit
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Innovate or die. Companies have heard that message loud and clear¿but they still struggle with how to actually make it happen. INNOVATION THAT FITS reveals what works and what doesn't, helping you build a focused, sustainable innovation strategy that fits your business and your marketplace. The authors draw on an unprecedented study of 250 recent corporate innovation initiatives in industries …
- Tahun Terbit
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From the outset, we believed that the book should have as much relevance for managers and consultants in practice as students and professors in the clasroom. So we set out to write an easily accessible explanation of the fascinating field of strategic management. Sure, some parts may appeal more to practitioners, while others may be more of interest to the academically inclined. This is in the …
- Tahun Terbit
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Many of the pioneers of Internet business, both dotcoms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have chased customers indiscriminately through discounting, channel incentives, and advertising. Rather than concentrate on delivering value that ears an attractive price from customers, they have pursued …
- Tahun Terbit
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