Smart Search
Cari koleksi dengan cepat sesuai kebutuhan Anda.When first writing this book, my main aim was to provide a textbook which drew on the UK experience of public relations, having been frustrated during many years of teaching the subject that the majority of textbooks originated from and used case studies from the United States environment. Since the first edition was published, several other excellent textbooks have swelled the ranks of Europea…
On a warm autumn day in 1962, a young chief executive stood before a large assembly and introduced a long-term, daring mission for his enterprise. It was both terrifying and inspiring. To many, successfully completing the mission seemed an impossible task. The executive acknowledged that there was much to do and much to learn before his vision could become a reality. In fact, he probably would …
This book is the result of several years of research including my dissertation for the Universidad Complutense doctoral program (entitled Las relaciones interamericanas ante la lucha contra la droga, or ?Inter-American Relations in the War Against Drugs,? 1994), and the doctorate degree conferred on me by the Agencia Española de Cooperación?s program Problemas y perspectives en la integració…
This book is designed to provide readers with some preliminary answers to questions about ethical thinking in a professional environment. For those who are or aspire to be journalists, it attempts to describe how some of your professional colleagues make ethical decisions?what is important to them and what influences their thinking. For scholars in journalism and mass communication, it provides…
This volume is intended to complement our earlier volume Key Concepts in Cultural Theory. It provides introductions to the work of a range of authors who have contributed to the development of what we now understand as cultural theory. We have selected those whom we regard as the most influential contemporary thinkers, such as Derrida, Habermas and Rorty. We have included major thinkers of the …
The great riddle?of archaeology, cognitive science, neuroscience, anthropology, sociology, political science, linguistics, religious studies, and the humanities from literature and music to dance and art?is how we became human, how we acquired modern minds. Human beings with mental architecture like ours came into existence only yesterday, evolutionarily speaking?perhaps fifty thousand years ag…
This volume is based on edited papers presented at the Language and Space Workshop: Defining Functional and Spatial Features, held at the University of Notre Dame, South Bend, IN in June 2001. As we discuss in the introductory chapter, the goal of the conference was to examine how the concepts of ?feature? and ?function? and ?functional feature? are defined across the domain of cognitive scienc…
Collaboration may be the most important concept in business today. A recent search for the term on the Internet turned up thousands and thousands of business-related references. Yet in March 2000, while researching our last book, Collaborative Communities: Partnering for Profit in the Networked Economy, a similar online search came up with just a few references, and they mainly related to coope…