This book is possible only because of the contribution of numerous participants in strategy innovation initiatives across many different industries and dozens of companies reaching back to 1983. However, we wish to acknowledge here the special contribution and support of a few individuals who have helped us bring it to fruition. We decided early on that the story was best told by some of the ma…

In this book we look much more closely at the experiences organizations have had in using scorecards: the challenges they have encountered, and the key design issues in making scorecards actionable. In doing this, we build on a number of cases from business and government. During the past 10 years we have also learnt from the scorecard experiences of many others: clients, participants in confer…

With remarkable regularity a ?new idea? surfaces in the management community. Often it results from repackaging a long-lived management issue or truth. Conversely, the current vogue, Knowledge Management, is a genuinely new concept. In summary this involves the processes that ensure all the knowledge, explicit and implicit, that exists in the organisation is organised in a way that enables it t…

This book has its origins in a painstaking process of research into the practical difficulties that organizations experience in segmenting their markets, research which we initiated in 1992. We discovered that most of the academic work in this domain is prescriptive, with virtually no pragmatic guidelines provided to enable managers to make sense of the confusing array of data and information a…

This book is intended for use in undergraduate and graduate marketingmanagement courses.We have tried to prepare a text that covers all of the essential managerial elements of marketing with sufficient detail to provide a review for marketing, background for nonmarketing majors in a case-oriented teaching environment, and challenge to take students to the next level of understanding marketing. …

All marketing research books are designed to introduce students to the concepts and practices that make up the field of marketing research. Building on the success of our first edition of Marketing Research: Within a Changing Information Envrionment, this second edition goes well beyond that basic idea to show how marketing information research tools, skills, and understanding can be applied in…

Alliances have come of age. In the last ten years, they have gone from being a peripheral tool of management, used mostly to enter restricted overseas markets, to a centerpiece of corporate strategy and competitive advantage. Today, many companies have portfolios of twenty or more alliances?and some have more than a hundred. Because of this, it is now common to see alliances account for 20?50 p…

This book addresses the social aspects of KM (Knowledge Management) that are largely ignored in the literature. Using various social science perspectives, the authors provide critical analyses of KM in higher education, with an emphasis on unintended consequences and future implications. The objectives of this book are to examine the strengths and weaknesses of KM, and to provide examples of th…

The term ?multimedia? has become something of a catch-all phrase for a large array of new communication technologies and qualifies without doubt as one of the buzzwords of the past decade, along with similarly fashionable phrases like ?cyberspace? and ?virtual reality?. A wealth of literature is rapidly accumulating on multimedia developments, particularly in popular and ?how to? genres, and on…

As an important part of this work, in 2003 a series of studies were undertaken on the effectiveness of various measures aimed at channeling resources directly at the poor and vulnerable ? so-called ?poverty targeting?. Five important countries were selected for study ? India, Indonesia, the People?s Republic of China, the Philippines and Thailand. The results of this work were discussed at an i…