This book is about the management of business processes. This is certainly not a new topic. Since the beginning of the Industrial Revolution, it has been written about from every possible point of view?economic, sociological, psychological, accountancy, mechanical engineering and business administration. In this book, we examine the management of business processes from the perspective of compu…

Brands are an important part of all cultures across the planet, as well as in the business world. Brands help people make decisions, small ones, as well as big ones. They enable you to trust the Bordeaux you drink, the Mercedes you drive, and the GE Jet Engine that lifts the plane you count on to take you places. Brands are the ideas, perceptions, expectations and beliefs that are in the mind o…

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This book originates from the desire to perpetuate expertise in the field of performance evaluation, particularly for telecommunication systems and networks. It is obviously impossible to translate into a single work all the facets of an activity which encompasses many systems and a great variety of domains such as standardization, modelling, measurement, fields trials, observations etc. Howeve…

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Corporate governance has long been a subject of considerable interest and controversy, but debates on this topic have become much more Primarily, these debates have concerned relationships between shareholders, corporate boards, and managers. For the most part and in most countries, the role of labour m corporate governance has been less of a focus of interest. However, at the present time, wit…

In one sense, managing customer relationships is as old as the hills. Kristin Anderson?s grandfather operated a grain elevator in a small town in Minnesota. Carl T. Anderson knew every farmer by name. These were his customers .. . and his neighbors. He knew the names of their families, where they went to church, and whether they or their parents or their parent?s parents had immigrated from Nor…

This book is intended for a graduate econometrics course on panel data. The prerequisites include a good background in mathematical statistics and econometrics at the level of Greene (2003). Matrix presentations are necessary for this topic. Some of the major features of this book are that it provides an up-to-date coverage of panel data techniques, especially for serial correlation, spatial co…

Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as t…

Some may wonder why public relations is a deserving topic for the extensive analysis it receives in this encyclopedia. After all, many might think, it is ?just PR.? In the view of some or even many, public relations is the art of sham, spin, buzz, sandbagging, and ?being nice.? Others fear it as deep-pockets lobbying that gives privilege to powerful companies and special interests. Having said …