Powerful Proposals goes beyond ?This is what we do? documents and takes the reader step by step through designing sales-focused, individual proposals that highlight the firm?s tangible benefits to the client. Contains invaluable information on creating effective executive summaries, writing themes, and generating the text, plus how to maximise graphics, callouts, and other visual elements.

Marketing Without Advertising continues to be a premier and indispensable manual for entrepreneurs and business managers seeking to employ high-impact, low-cost marketing strategies for their goods and services in today's competitive business environment, whether local, regional, national, or global. Readers will learn how to attract new customers and acquire repeat business from existing and f…

Modern managers and students of management are inundated with advice on how to change organisations in order to improve their effectiveness. This book makes sense of all this competing advice, considering the best ways for organisations to develop their strategic capabilities in a fast-changing world.The authors map all the major routes to organisational improvement and classify them into a num…

In American business schools, accounting is treated primarily as ?accountingization? (Power and Laughlin, 1992), that is, as a body of technically refined calculations used by organizations to efficiently accomplish goals such as profit maximization. What, if any, theory that is taught reduces largely to cybernetics and systems theory, approaches eerily detached from the lived-realities of thos…

Innovation. Businesses want it. Individuals crave it. Organizations strive for it. But what does it take, really, to innovate? If you are looking for a theoretical framework and long exposition discussing the pros and cons of various business methodologies, then you have come to the wrong place. But if you want entertaining, real-world, tried-andtrue examples of amazing business innovations, th…

As inexorably as the sun rises and sets, the business cycle moves from a bright and healthy expansion and prosperous peak to a dark and often difficult recessionary trough and then back once again to prosperity. Over the course of this often dangerous economic roller coaster, the fortunes of most companies quite literally ebb and flow while at least some companies, caught totally unaware by the…

There is a compelling need for innovative approaches to the solution of many pressing problems involving human relationships in today?s society. Such approaches are more likely to be successful when they are based on sound research and applications. This Series in Applied psychology offers publications which emphasize state-of-the-art research and its application to important issues of human be…

Violent conflict, with its bloody assault on people and institutions and its invariably debilitating aftermath, is the epitome of ?development in reverse.? Sadly, as the many case studies in this book and other publications amply demonstrate, conflict and poverty are closely interwoven. Conflict blunts, and subsequently unravels, years of hard-won economic and social development. Recent researc…

The microfinance revolution, begun with independent initiatives in Latin America and South Asia starting in the 1970s, has so far allowed 65 million poor people around the world to receive small loans without collateral, build up assets, and buy insurance. This comprehensive survey of microfinance seeks to bridge the gap in the existing literature on microfinance between academic economists and…

In exhaustive detail William J. Rothwell shows you the hows and whys of succession planning and management in this second edition of his landmark book. Given the general corporate predilection for systems and bureaucracies, top executives and managers of both large and small businesses will revel in the way Rothwell lays out his well-researched plan. His ample how-to lists and charts can be ada…