The mystery of how the earth remains warm enough to sustain life is one that puzzled scientists for hundreds of years. Then during the nineteenth century, a French scientist developed a theory about how the planet was heated, and the mystery was solved. Jean-Baptiste-Joseph Fourier was curious about the sun?specifically, how it was possible that the sun?s rays hit the oceans and land and did no…

No leader achieves anything of true, lasting value alone.Whatever great things you aim to accomplish, whatever changes you?re determined to drive, you need others to make it happen: others working together in teams. Therefore, building great teams ought to be your highest priority. (That really ought to be self-evident. Sadly, though, I?ve seen plenty of organizations where it?s not. Those orga…

This volume brings a series of papers together, which present different research methodologies as applied in supply chain management. This comprises review oriented papers that look at what kind of methodologies have been applied, as well as methodological papers discussing new developments needed to successfully conduct research in supply chain management. The third group is made up of applica…

This book is an introduction to international economics, intended for students who are taking their first course in the subject. The level of exposition requires as a background no more than a standard introductory course in the principles of economics. Those who have had intermediate micro and macro theory will find that background useful, but where the tools of intermediate theory are necessa…

This book is a practical, down-to-earth guide for people who wish to conduct research. It is aimed at those new to research and assumes no prior knowledge of the issues covered. It will also appeal to those people who have already conducted some research and who are interested in finding out more about other research methods that are available to them. For the purpose of this book, research is …

Fill the Empty Suit (or take it off completely!) This is a book of Simple Strategies For Providing Outstanding Service to Advertising Clients. Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum …

This book takes a collective look at the existing human capital frameworks being used in government and provides a unifying structure, with four key pillars, on which government agencies can develop their human capital strategy. Using a knowledge management perspective on which to base the insights important to developing a human capital strategy, this book provides extremely timely and informa…

Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages. Analysis of the …

This book examines research concerned with advertising to children on television. Its purpose is to establish the status of our knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can usefully inform regulation of advertising aimed at young viewers. It comes at a time when concern is growi…

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler i…