Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic…

Information is one of the basic resources of the society of the new millennium and therefore, a common asset in the realm of the government, the private initiatives, or the individual. Its generation, distribution and use should take place in a two-direction channel of easy access in order to be used productively by all. Thus, the government should not only inform the population about the servi…

Now the standardisation work of DAB (Digital Audio Broadcasting) system is finished many broadcast organisations, network providers and receiver manufacturers in European countries and outside of Europe (for example Canada and the Far East) will be installing DAB broadcast services as pilot projects or public services. In addition some value added services (data and video services) are under de…

The global negotiations over climate change involved over 180 countries and innumerable observers and other participants, addressing enormously complex and economically vital issues with conflicting agendas. For the UN to create an effective and well-supported international regime required enormous and very skilful organization. Using the metaphor of a theatrical production, this book shows how…

Chaos Organization and Disaster Management offers a scholarly survey of disaster response behavior and management in the face of natural and manmade catastrophe. The author provides a methodological and empirical platform from which to initiate a critical analysis of disaster management. Sparked by a unique field study of the Israeli experience during the Gulf War, this book demonstrates the ma…

Most executives harbour misconceptions about the many quality initiatives that have Preface xvi bombarded US companies over the past two decades. This book will clarify these misconceptions. The first, and most important, misconception to dispel is that Design for Six Sigma (DFSS) only applies to engineering designs. Given the name Design for Six Sigma, this confusion is understandable but cost…

Improving how our government works is urgent business for America. In this book experts from the RAND corporation provide practical ways for government to reorganize and restructure, enhance leadership, and create flexible, performance-driven agencies.

This volume offers unique and timely insights on the state of online news, exploring the issues surrounding this convergence of print and electronic platforms, and the public's response to it. It provides an overview of online newspapers, including current trends and legal issues and covering issues of credibility and perceptions by online news users. The heart of the book is formed by empirica…

This volume provides an extensive review of the literature on personality and intelligence research (in the past 100 years), looking not only at the independent theoretical and empirical developments of both constructs, but also their interactions?namely, the psychometric interface between personality traits and cognitive ability measures. Nevertheless, it is argued that this interface (which h…

this book is aimed at current and future data mining practitioners. It is not meant for software developers looking for detailed instructions on how to implement the various data mining algorithms nor for researchers trying to improve upon those algorithms. Ideas are presented in nontechnical language with minimal use of mathematical formulas and arcane jargon. Each data mining technique is sho…