We know everything we need to know to end the needless emotional suffering that many people currently experience. High self-esteem and personal effectiveness are available to anyone willing to take the time to pursue them. It is difficult to translate the spirit of a live presentation into the written word. Stories we tell every day have had to be rewritten five times to work as well in print a…

Why, the world asked, did a group of seemingly intelligent individuals, possessing marketable skills, and comfortably housed in an upscale neighborhood, decide to kill themselves? They did it because of their belief that by committing suicide in this manner, they would shed their bodies, or ?earthly containers,? and be whisked away by extraterrestrials to a spaceship and a higher level of exist…

In the 1950s, as home and work chores became increasingly mechanized and as the electronics revolution hinted at an even more startling efficiency to come, futurists made a bold prediction: by the year 2000, the average person would work only 20 or 30 hours a week. There would be so much leisure time that most of us wouldn?t know what to do with it. We now know that these ?50s oracles were wron…

This book represents the union of the two sides of my professional career?communications and leadership. As a result, this book reflects the sum of the experiences I have had in working to help men and women become better communicators and better leaders. The people who have contributed to this book are many. I want to thank some special people at Ford Motor Company. Anne Marie Gattari allowed …

Think for a few moments about a very specialmachine, your brain ? an organ of just 1.2 kg, containing one hundred billion nerve cells, none of which alone has any idea who or what you are. In fact the very idea that a cell can have an idea seems silly. A single cell after all is far too simple an entity. However, conscious awareness of one?s self comes from just that: nerve cells communicating …

The brain is an organ of communication. Neurons within the brain connect in networks that communicate with each other to provide behavioral function. This network organization is particularly evident with regard to cognitive function, from simple sensorimotor plasticity to attentional, learning and memory processes. Cognitive function involves the participation of diverse brain areas including …

We have been arguing for many years that marketing as usual is simply not working any more, and that fundamentally new thinking is needed to revive and rejuvenate this most vital and potentially noble of business functions?one that has, unfortunately, become the object of scorn and derision among most of its stakeholders. The book that you hold in your hands provides a large measure of such nee…

Fifty years of research in cognitive science have demonstrated that the study of cognition is essential for a scientific understanding of human behavior. A growing number of researchers in the field are proposing that mental processes such as remembering, thinking, and understanding language are based on the physical interactions that people have with their environment. Rather than viewing the …

Few topics encompass such a rich and broad area of investigation as nonverbal communication. Researchers in fields as diverse as psychology, ethology, communication studies, sociology, anthropology, and neuroscience have all made important contributions to our understanding of the way that humans communicate nonverbally. Yet frequently the applied implications of such research have gone ignored…

This book had its inception in the seminar I taught on ?Psychological Studies of Arab-Muslim Societies? at Harvard?s Center for Middle Eastern Studies, and I thank Professors Susan Miller, Robert LeVine, Byron Good, and Mary-Jo Good there for their support. Research for the book was supported by a sabbatical leave from Kalamazoo College in the 2002?2003 academic year. A Visiting Scholar appoint…