This book has its origins in a painstaking process of research into the practical difficulties that organizations experience in segmenting their markets, research which we initiated in 1992. We discovered that most of the academic work in this domain is prescriptive, with virtually no pragmatic guidelines provided to enable managers to make sense of the confusing array of data and information a…

This book is intended for use in undergraduate and graduate marketingmanagement courses.We have tried to prepare a text that covers all of the essential managerial elements of marketing with sufficient detail to provide a review for marketing, background for nonmarketing majors in a case-oriented teaching environment, and challenge to take students to the next level of understanding marketing. …

All marketing research books are designed to introduce students to the concepts and practices that make up the field of marketing research. Building on the success of our first edition of Marketing Research: Within a Changing Information Envrionment, this second edition goes well beyond that basic idea to show how marketing information research tools, skills, and understanding can be applied in…

This book addresses the social aspects of KM (Knowledge Management) that are largely ignored in the literature. Using various social science perspectives, the authors provide critical analyses of KM in higher education, with an emphasis on unintended consequences and future implications. The objectives of this book are to examine the strengths and weaknesses of KM, and to provide examples of th…

This book has a double theoretical framework: on the one hand, an ideological critique bearing on the language of so-called massculture: on the other, a first attempt to analyse semiologically the mechanics of this language. I had just read Saussure and as a result acquired the conviction that by treating 'collective representations' as sign-systems, one might hope to go further than the pious …

The term ?multimedia? has become something of a catch-all phrase for a large array of new communication technologies and qualifies without doubt as one of the buzzwords of the past decade, along with similarly fashionable phrases like ?cyberspace? and ?virtual reality?. A wealth of literature is rapidly accumulating on multimedia developments, particularly in popular and ?how to? genres, and on…

Practicing Organization Development: A Guide for Consultants (2nd ed.) is about facilitating these and other organizational changes. But this book is not about just any type of organizational change: rather, it focuses on planned, systematic, and educationally oriented change that is carried out for organizational improvement. The book is about organization development (OD). Organization develo…

Tahun Terbit

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This is not a book about management theory in general, but clearly there are some points worth noting relative to business structure and the range or type of risks that might have the greatest impact. The following summary presents the main features in this context against the most common forms of business entity, from sole trader to plc.

Sourcing Strategy: Principles, Policy and Design is written for of sourcing, whether he or she is a business studies major, administrator, an executive in private enterprise, or an aspiring Sourcing Strategy is aimed at satisfying the need for an management book on strategic sourcing policy and designs, based theoretical principles. It assumes no more than awareness from the he or she must unde…