In one sense, managing customer relationships is as old as the hills. Kristin Anderson?s grandfather operated a grain elevator in a small town in Minnesota. Carl T. Anderson knew every farmer by name. These were his customers .. . and his neighbors. He knew the names of their families, where they went to church, and whether they or their parents or their parent?s parents had immigrated from Nor…

This book is intended for a graduate econometrics course on panel data. The prerequisites include a good background in mathematical statistics and econometrics at the level of Greene (2003). Matrix presentations are necessary for this topic. Some of the major features of this book are that it provides an up-to-date coverage of panel data techniques, especially for serial correlation, spatial co…

I wrote this text to increase readers? understanding of the economics of the developing world of Asia, Africa, Latin American, and East-Central Europe, where three-fourths of the world?s population lives. The book is suitable for students who have taken a course in principles of economics. The growth in real income per person in the third-world nations of Latin America, Asia, and Africa, about …

Tahun Terbit

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Few textbooks confront this scarsity problem direcctly. Some one-semester books are nearly as long as full-blown principles texts. The shorter ones tend to condense topics and omit the additional explanations, illustrations, and applications that are especially important in survey souses. Students and teachers alike get frustrated trying to pick out tahe essentials from abridged principles texts.

Financial markets encompass a broad, continually evolving and not altogether clearly delimited collection of institutions, formal and informal, that serve to facilitate the exchange of assets. More to the point, the concept of an ?asset? is open to a variety of interpretations.1 Rather than get bogged down in arbitrary classifications ? and in ultimately fruitless distinctions ? the nature of ?…

This second volume is a direct outgrowth of the work Joel Demski and Jerry started in their 1978 Accounting Review paper, Economic Incentives in Budgetary Control Systems. This paper later received the AAA 1994 Seminal Contribution to Accounting Literature Award. Joel is referenced many times throughout this volume because he has produced a number of significant papers dealing with agency theor…

This book is the result of relentless hard work on the part of many talented people. While conducting research for the book and developing content, we had the pleasure of meeting and working with many marketers and hearing their stories? many of which became the foundations for case studies in this book: Lisa Gregg at American Express, Tim Riesterer at Ventaso, and David Perry at Aspen Skiing C…

Essentials of Knowledge Management is a practical survey of the field of Knowledge Management (KM)?a business optimization strategy that identifies, selects, organizes, distills, and packages information essential to the business of the company in a way that improves employee performance and corporate competitiveness. The preservation and packaging of corporate knowledge (i.e., information in t…

Financial Management and Analysis is an introduction to the concepts, tools, and applications of finance. The purpose of this textbook is to communicate the fundamentals of financial management and financial analysis. This textbook is written in a way that will enable students who are just beginning their study of finance to understand financial decision-making and its role in the decision-maki…