Managing knowledge?capturing it, storing it, recalling it, and using it?is the fundamental process that will distinguish between successful and unsuccessful ?organizations? of all sizes?from small groups to entire economies?in the 21st century. The authors take this assertion for granted requiring no further comment or proof. We live in a knowledge economy, one where knowledge is the critical r…

This book, Business to Business Market Research is written as a standalone reference document and as part of the new series of books designed for market researchers, market research students and nonprofessional researchers who may have an interest in research, or more particularly, business to business research. Here we intend to provide an up-to-date reference source for all those involved in,…

It begins by pointing to the way in which many people tend to forget that supplying products and services is not necessarily a straightforward task. Rather, it is the managed integration of a range of tasks, both within and increasingly beyond the boundaries of the company. The traditional functional silos of warehousing and transport have been removed by the need to integrate the logistics tas…

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic…

Information is one of the basic resources of the society of the new millennium and therefore, a common asset in the realm of the government, the private initiatives, or the individual. Its generation, distribution and use should take place in a two-direction channel of easy access in order to be used productively by all. Thus, the government should not only inform the population about the servi…

The global negotiations over climate change involved over 180 countries and innumerable observers and other participants, addressing enormously complex and economically vital issues with conflicting agendas. For the UN to create an effective and well-supported international regime required enormous and very skilful organization. Using the metaphor of a theatrical production, this book shows how…

Chaos Organization and Disaster Management offers a scholarly survey of disaster response behavior and management in the face of natural and manmade catastrophe. The author provides a methodological and empirical platform from which to initiate a critical analysis of disaster management. Sparked by a unique field study of the Israeli experience during the Gulf War, this book demonstrates the ma…

Most executives harbour misconceptions about the many quality initiatives that have Preface xvi bombarded US companies over the past two decades. This book will clarify these misconceptions. The first, and most important, misconception to dispel is that Design for Six Sigma (DFSS) only applies to engineering designs. Given the name Design for Six Sigma, this confusion is understandable but cost…

Improving how our government works is urgent business for America. In this book experts from the RAND corporation provide practical ways for government to reorganize and restructure, enhance leadership, and create flexible, performance-driven agencies.

this book is aimed at current and future data mining practitioners. It is not meant for software developers looking for detailed instructions on how to implement the various data mining algorithms nor for researchers trying to improve upon those algorithms. Ideas are presented in nontechnical language with minimal use of mathematical formulas and arcane jargon. Each data mining technique is sho…