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Cari koleksi dengan cepat sesuai kebutuhan Anda.Ubiquitous news, global information access, instantaneous reporting, interactivity, multimedia content, extreme customization: Journalism is undergoing the most fundamental transformation since the rise of the penny press in the nineteenth century. Here is a report from the front lines on the impact and implications for journalists and the public alike. John Pavlik, executive director of the Ce…
Mass media portrayals of women have been identified as influential in shaping their self-image and self-esteem, as well as men's and societies' views of women. Comparatively few studies have examined mass media portrayals of men and male identity, and gender studies have often assumed these to be unproblematic. But, in a post-industrial era of economic, technological and social change, research…
Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles: outlines the nature of good writing: and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an…
This Companion is comprised of 26 original contributions by leading scholars in the field and summarizes the state of anthropological knowledge of Indian peoples, as well as the history that got us to this point. Surveys the full range of American Indian anthropology: from ecological and political-economic questions to topics concerning religion, language, and expressive culture Each chapter pr…
E-Business Strategy, Sourcing and Governance is based on the premise that it is difficult, if not impossible, to manage a modern business or public organization without at least some knowledge of the planning, use, control and benefits of information technology. Managers need to have an understanding of strategy development for IS/IT that covers e-business strategy, sourcing of service, and gov…
Corporate Social Responsibility is for all Finance and Management Professionals as well as Academics, Policy Makers, and Regulators.Corporate Social Responsibility is based on critical insight gained by analysig four large companies' experiences of corporate social responsibility. This study highlights the inadequacies of social and ethical reporting by business, both in terms of the ad hoc nat…
In Econometrics the author has provided a text that bridges the gap between classical econometrics (with an emphasis on linear methods such as OLS, GLS and instrumental variables) and some of the key research areas of the last few years, including sampling problems, nonparametric methods and panel data analysis. Designed for advanced undergraduates and postgraduate students of the subject, Econ…
Journalism entered the twenty-first century caught in a paradox of its own making. We have more news and more influential journalism, across an unprecedented range of media, than at any time since the birth of the free press in the eighteenth century. Yet journalism is also under unprecedented attack, from politicians, philosophers, the general public, anti-globalization radicals, religious gro…
This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loy…
The history of communications is a branch of the history of technology but, strictly speaking, it is in a category of its own. The goods produced by technology, whether a piece of machinery, a piece of clothing or a piece of furniture, are tangible: they perform some useful function. The goods produced by communications are messages. They are mostly useless but when they are useful they can be …