Some may wonder why public relations is a deserving topic for the extensive analysis it receives in this encyclopedia. After all, many might think, it is ?just PR.? In the view of some or even many, public relations is the art of sham, spin, buzz, sandbagging, and ?being nice.? Others fear it as deep-pockets lobbying that gives privilege to powerful companies and special interests. Having said …

Finance has become one of the most important and popular subjects in management school today. This subject has progressed tremendously in the last forty years, integrating models and ideas from other areas such as physics, statistics, and accounting. The financial markets have also rapidly expanded and changed extensively with improved technology and the ever changing regulatory and social envi…

Tahun Terbit

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ISBN/ISSN

978-1-4419-5655-2

Deskripsi Fisik

ill: 1516 p