This book has its origins in a painstaking process of research into the practical difficulties that organizations experience in segmenting their markets, research which we initiated in 1992. We discovered that most of the academic work in this domain is prescriptive, with virtually no pragmatic guidelines provided to enable managers to make sense of the confusing array of data and information a…

This book addresses the social aspects of KM (Knowledge Management) that are largely ignored in the literature. Using various social science perspectives, the authors provide critical analyses of KM in higher education, with an emphasis on unintended consequences and future implications. The objectives of this book are to examine the strengths and weaknesses of KM, and to provide examples of th…

Practicing Organization Development: A Guide for Consultants (2nd ed.) is about facilitating these and other organizational changes. But this book is not about just any type of organizational change: rather, it focuses on planned, systematic, and educationally oriented change that is carried out for organizational improvement. The book is about organization development (OD). Organization develo…

I acknowledge with gratitude the support that I received for my research during 1999/2000, when I held a fellowship at the International Center for Economic Research (ICER, Turin), as well as the continuous support that I received from the Institut pour le Management de la Recherche et de l?Innovation (IMRI) at the University Paris Dauphine. I am particularly grateful to Valérie Fleurette and …

The twentieth century was undoubtedly the era of democratization and concomitant development of more scientific and sophisticated forms of public relations, particularly in the United States and countries of Western Europe. The 1990s also was the decade of globalization because of the founding of the World Trade Organization and the formation of many regional and trans-region blocs such as NAFT…

As the practice of scorecard measurement becomes more the norm than the exception, human performance practitioners and professionals of many disciplines need examples of scorecards for specific disciplines and activities. One process generating an urgent need for scorecard application is the field of project management. Within almost every industry, employees in many different jobs are required…

When first writing this book, my main aim was to provide a textbook which drew on the UK experience of public relations, having been frustrated during many years of teaching the subject that the majority of textbooks originated from and used case studies from the United States environment. Since the first edition was published, several other excellent textbooks have swelled the ranks of Europea…

On a warm autumn day in 1962, a young chief executive stood before a large assembly and introduced a long-term, daring mission for his enterprise. It was both terrifying and inspiring. To many, successfully completing the mission seemed an impossible task. The executive acknowledged that there was much to do and much to learn before his vision could become a reality. In fact, he probably would …

Visual communication was the best way to reach Jesse. More than that, Jesse?s true story suggests visual communication?s power to support a range of learning styles. Visual Communication teaches how you can incorporate visual communication in your life and the life of your organization. After all, there are millions of Jesses out there. They are your classmates, coworkers, your investors, and y…

As the world has become more complex and information more abundant, decisions have become more difficult: as the pace of change and the range of choice have increased, decisions have to be made more often. Yet, most of us still make decisions with no more knowledge about decision processes than our ancestors had in a simpler age, hundreds of years ago. Thanks to mathematicians, economists, psyc…