Some may wonder why public relations is a deserving topic for the extensive analysis it receives in this encyclopedia. After all, many might think, it is ?just PR.? In the view of some or even many, public relations is the art of sham, spin, buzz, sandbagging, and ?being nice.? Others fear it as deep-pockets lobbying that gives privilege to powerful companies and special interests. Having said …

IN THE 2000s, white-collar crime has become a topic of almost daily news. The white-collar crime that caused the bankruptcy of Enron Corporation resulted in financial losses exceeding $66 billion to stockholders, and likely helped lead to the recall of the governor of California. Massive violations of laws pertaining to improper investments in mutual funds and large banking firms in the United …

Business people these days are becoming weary of new fads, movements, and revolutions, and rightly so. We have, in less than a decade, been taken through such ?revolutionary? transformations as total quality management, business process reengineering, enterprise resource planning, activity-based costing, and retail e-commerce. Companies have downsized, outsourced, empowered employees, shifted p…

this collection grew out of Utah State University?s 1996 Fife Conference on folk medicine, in which contributors Bonnie B. O?Connor, David Hufford, Bonnie Glass-Coffin, Barre Toelken, and I participated as faculty. During an intense week of conferences and informal discussion, we realized that the direct involvement of humanities scholars in various aspects of institutional biomedicine?such as …

This handbook is intended as a reference for financial managers, credit and security analysts, bankers, lawyers, accountants, auditors, and educators, whose decisions encompass the international dimensions of financial analysis, reporting, and control. It expands and updates the topical coverage of its award-winning predecessor, The Handbook of International Accounting, and, in its second editi…

Accounting and finance have a language of their own with a variety of statements and techniques that can mystify non-accounting colleagues. This new edition, like its predecessors, is written primarily for those non-financial students and managers who need to know about finance and accounting in any organization. The aim is to cut through as much of the jargon as possible and explain the variou…

This books explores issues in the development and implementation of digital television in Europe, showing how it is inextricably linked to developments in other forms of digital television provided by cable and satellite services and to government policies designed to promote development and use of information and communication technologies to support European wide and domestic industrial and s…

This dramatically enhanced second edition of the Handbook reflects our belief that a dynamically changing business environment requires a comprehensive text that provides an in-depth overview of the various disciplines associated with financial risk management. The Handbook has now evolved into the essential reference text for any risk professional, whether they are seeking FRM Certification or…

Now nearing its 60th printing in eng and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentiation, and focuswhich bring structure to the task of strategic positioning. He shows how competitive advantage ca…

To take advantage of the benefits tax deductions offer, you?ll have to figure out which deductions you are entitled to take?and keep proper records documenting your expenses. The IRS will never complain if you don?t take all the deductions available to you. In fact, the majority of home business owners miss out on many deductions every year simply because they aren?t aware of them?or because th…