This book is an introduction to international economics, intended for students who are taking their first course in the subject. The level of exposition requires as a background no more than a standard introductory course in the principles of economics. Those who have had intermediate micro and macro theory will find that background useful, but where the tools of intermediate theory are necessa…

This book examines research concerned with advertising to children on television. Its purpose is to establish the status of our knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can usefully inform regulation of advertising aimed at young viewers. It comes at a time when concern is growi…

In Against the Grain, Joel Stern shares for the first time, not only the story of how EVA swept the corporate world, but the story behind the story-the intellectual underpinnings of EVA, how he and his colleagues at Stern Stewart & Co. promoted the concept, won its initial acceptance by major corporations, and later turned the concept into a revolution. He has for good reason been called a one-…

Does the world need yet another book on globalization? Not a day goes by without impassioned authors and activists, whether anti- or pro-globalization, putting their oars into these agitated waters. Magazines and newspapers also write incessantly on the issue, and polls are taken and discussed on why there is ?global rage? or why, as it happens, many support the process, especially in developin…

Aerospace giant Rockwell Collins typified the old-fashioned corporate approach to organizational learning: lackluster offerings in bland classroom settings, with little connection to the needs of employees or the goals of the company. Enter Cliff Purington and Chris Butler, who in three years transformed Rockwell into a full-fledged learning organization. With a strategy-based and technology-dr…

Disputes over valuation issues fill the court's dockets and for good reason, fair market valuations are required frequently by the law. The authors believe that approximately 243 sections of the Code and several thousand references in the Regulations explicitly require fair market value determination. Consequently, taxpayers file an estimated 15 million tax returns each year reporting an event …

From the beginning, nuclear weapons have both terrified and fascinated us. Fear of the bomb motivated the first atomic program: the allure of the bomb?s power later propelled national leaders to build ever-larger arsenals. Today, fear of a nuclear attack by terrorists or another country has made nuclear proliferation the number one security threat facing the United States and many other nations…

Organization Design looks at how you need to change the ways your organization does things in order to increase productivity, performance, and profit. Providing the knowledge and method to handle the kind of recurring organisational change that all businesses face, those which do not involve transforming the entire enterprise but which necessitate significant change at the business unit, divisi…

In the last twenty-five years, game theory has been applied to a growing number of practical problems: from antitrust analysis to monetary policy: from the design of auction institutions to the structuring of incentives within firms: from patent races to dispute resolution. The purpose of Game Theory and Business Applications is to expand these applications of game theory into a broad and meani…

State legislators are constantly making tradeoffs between changing taxes and providing public services. Not only must they reconcile their own policy preferences with the preferences of their constituents, but they must consider the impact of actions taken by both the federal government and competing states. Glenn Beamer uses a series of in-depth case studies in eleven states to show how legisl…