This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loy…

The history of communications is a branch of the history of technology but, strictly speaking, it is in a category of its own. The goods produced by technology, whether a piece of machinery, a piece of clothing or a piece of furniture, are tangible: they perform some useful function. The goods produced by communications are messages. They are mostly useless but when they are useful they can be …

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training …

Succession planning and management and leadership development figure prominently on the agenda of many top managers. Yet, despite senior management interest, the task often falls to human resource management (HRM) and workplace learning and performance (WLP) professionals to spearhead and coordinate efforts to establish and operate planned succession programs and avert succession crises. In tha…

This book provides a comprehensive map of creativity at work that will help you recognize your creative situation and act accordingly. With this systematic approach, you can diagnose and assess what practices will work best for your circumstances. We provide examples from a variety of firms and tools that meet the requirements of each type of situation. Whether you are a top executive steering …

In the past three decades, businesses have made staggering investments in technology to increase their productivity and efficiency. The technological infrastructure of these companies has become increasingly sophisticated and complex. Most companies today are extremely dependent on their technological infrastructure. Operating without it is like trying to run a business without a telephone or e…

Much of One with Nineveh is an examination of possible solutions to the problems created by too many people for the planet to sustain, too much consumption by the well-off, and maldistribution of power. So, having defined the human predicament, we?ll crawl out on some shaky limbs. We?ll suggest measures, some of them radical, that might allow humanity in general, and the world?s sole remaining …

a few days after the terrorist devastation of the World Trade Center on September 11, 2001, the wind was from the south. We could smell the burning in my apartment in northern Manhattan. Like most Americans, I felt an overwhelming urge to do something useful. This book is my response to that urge. Though it is based on my career as a professor, this is not a scholarly book in the purest sense. …

This book discusses why firms grow and decline. How does competition affect this process? Industry evolution today depends critically on innovations and R&D investments. The book analyzes the theory of Schumpeterian innovations in many forms and its impact on the selection and adjustment process in industry evolution. Both Walrasian and non-Walrasian adjustment mechanisms in evolution are discu…

The purpose of this book is to summarize and analyze the law of charitable giving. For the most part, this law consists of federal tax law requirements, although state law can be implicated. The law of charitable giving frequently interrelates with the laws concerning tax-exempt status and public charity/private foundation classification of charitable organizations.