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This book is intended for use in undergraduate and graduate marketingmanagement courses.We have tried to prepare a text that covers all of the essential managerial elements of marketing with sufficient detail to provide a review for marketing, background for nonmarketing majors in a case-oriented teaching environment, and challenge to take students to the next level of understanding marketing. …
- Tahun Terbit
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All marketing research books are designed to introduce students to the concepts and practices that make up the field of marketing research. Building on the success of our first edition of Marketing Research: Within a Changing Information Envrionment, this second edition goes well beyond that basic idea to show how marketing information research tools, skills, and understanding can be applied in…
- Tahun Terbit
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We have been arguing for many years that marketing as usual is simply not working any more, and that fundamentally new thinking is needed to revive and rejuvenate this most vital and potentially noble of business functions?one that has, unfortunately, become the object of scorn and derision among most of its stakeholders. The book that you hold in your hands provides a large measure of such nee…
- Tahun Terbit
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Anifi Okti Tamara. Pengaruh Relationship Marketing terhadap Customer Retention di Kantor Pos DC Ciputat. Skripsi. Jakarta : Program Studi Pendidikan Ekonomi Fakultas Keguruan Ilmu Pendidikan. Universitas Muhammadiyah Prof. DR. HAMKA. 2019. Penelitian ini bertujuan untuk mengetahui adanya pengaruh Relationship Marketing terhadap Customer Retention di Kantor Pos DC Ciputat. Penelitian ini menggu…
- Tahun Terbit
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- Deskripsi Fisik
- 232 hlm.
