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To be successful in today?s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers? consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continu…
- Tahun Terbit
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Like stage magic, service magic is made up of more than tricks, hocus-pocus, and bravado. Service magic is an art and depends on developing customer rapport, excellent timing, and many hours of practice. Customer service wizards Chip Bell and Ron Zemke have decades of experience advising and coaching the world's biggest businesses in the fine art of providing excellent service. In their new boo…
- Tahun Terbit
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We have been arguing for many years that marketing as usual is simply not working any more, and that fundamentally new thinking is needed to revive and rejuvenate this most vital and potentially noble of business functions?one that has, unfortunately, become the object of scorn and derision among most of its stakeholders. The book that you hold in your hands provides a large measure of such nee…
- Tahun Terbit
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