It turns out that the Internet was just a warm-up act. A decade ago, the Internet hype machine pitched the World Wide Web as a marketer?s dream come true?an interactive, one-to-one utopia, linking shoppers and their quarry in the electronically enabled Elysium Fields of 24-7 commerce. Of course, Google, Amazon, and eBay notwithstanding, banner ads, online ??communities of interest,?? and click-…