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This book demystifies the effects of advertising and describes some of the psychological mechanisms underlying them. It is written primarily for those who foot the bill for advertising and those who produce advertising. In other words, for those many organizations involved with advertising? the marketing directors, marketing managers, product managers, advertising managers, account execs, media…
- Tahun Terbit
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Fill the Empty Suit (or take it off completely!) This is a book of Simple Strategies For Providing Outstanding Service to Advertising Clients. Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum …
- Tahun Terbit
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This book examines research concerned with advertising to children on television. Its purpose is to establish the status of our knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can usefully inform regulation of advertising aimed at young viewers. It comes at a time when concern is growi…
- Tahun Terbit
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Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as t…
- Tahun Terbit
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