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How to market books : the essential guide to maximizing profit and exploiting all channels to market
How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Mar…
- Tahun Terbit
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The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our marke…
- Tahun Terbit
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This book gives an introduction to the bond markets for practitioners and new entrants who need to understand what they are, how they work and how they can be used, but do not want to be intimidated by mathematical formulae. By the end of the book readers will be able to decide whether to invest in the bond market. The mathematical formulae will be relegated to the appendices and supplemented b…
- Tahun Terbit
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This book, Business to Business Market Research is written as a standalone reference document and as part of the new series of books designed for market researchers, market research students and nonprofessional researchers who may have an interest in research, or more particularly, business to business research. Here we intend to provide an up-to-date reference source for all those involved in,…
- Tahun Terbit
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this book is aimed at current and future data mining practitioners. It is not meant for software developers looking for detailed instructions on how to implement the various data mining algorithms nor for researchers trying to improve upon those algorithms. Ideas are presented in nontechnical language with minimal use of mathematical formulas and arcane jargon. Each data mining technique is sho…
- Tahun Terbit
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Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech?one of the foremost experts in the field of consulting?this practical and easy-to-use resource includes useful guidance, practical ideas, sp…
- Tahun Terbit
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