Tahun Terbit

-

ISBN/ISSN

978-979-22-5029-9

Deskripsi Fisik

xiii, 217 p. ; 23 cm

No. Panggil

658.8/ WID/ e

Tahun Terbit

-

Edisi

Cet. 2

Deskripsi Fisik

x, 270 p. ; 18 cm

No. Panggil

658.8/ PAN/ m

How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Mar…

The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our marke…

This book, Business to Business Market Research is written as a standalone reference document and as part of the new series of books designed for market researchers, market research students and nonprofessional researchers who may have an interest in research, or more particularly, business to business research. Here we intend to provide an up-to-date reference source for all those involved in,…

this book is aimed at current and future data mining practitioners. It is not meant for software developers looking for detailed instructions on how to implement the various data mining algorithms nor for researchers trying to improve upon those algorithms. Ideas are presented in nontechnical language with minimal use of mathematical formulas and arcane jargon. Each data mining technique is sho…

Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech?one of the foremost experts in the field of consulting?this practical and easy-to-use resource includes useful guidance, practical ideas, sp…

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler i…

Marketing Without Advertising continues to be a premier and indispensable manual for entrepreneurs and business managers seeking to employ high-impact, low-cost marketing strategies for their goods and services in today's competitive business environment, whether local, regional, national, or global. Readers will learn how to attract new customers and acquire repeat business from existing and f…

Innovation. Businesses want it. Individuals crave it. Organizations strive for it. But what does it take, really, to innovate? If you are looking for a theoretical framework and long exposition discussing the pros and cons of various business methodologies, then you have come to the wrong place. But if you want entertaining, real-world, tried-andtrue examples of amazing business innovations, th…