When first writing this book, my main aim was to provide a textbook which drew on the UK experience of public relations, having been frustrated during many years of teaching the subject that the majority of textbooks originated from and used case studies from the United States environment. Since the first edition was published, several other excellent textbooks have swelled the ranks of Europea…

On a warm autumn day in 1962, a young chief executive stood before a large assembly and introduced a long-term, daring mission for his enterprise. It was both terrifying and inspiring. To many, successfully completing the mission seemed an impossible task. The executive acknowledged that there was much to do and much to learn before his vision could become a reality. In fact, he probably would …

Social construction is one of very many ideas that are bitterly fought over in the American culture wars. Combatants may find my observations rather like the United Nations resolutions that have little effect. But a lot of other people are curious about the fray going on in the distance. They are glad to hear from a foreign correspondent, not about the wars, but about an idea that has been crop…

Visual communication was the best way to reach Jesse. More than that, Jesse?s true story suggests visual communication?s power to support a range of learning styles. Visual Communication teaches how you can incorporate visual communication in your life and the life of your organization. After all, there are millions of Jesses out there. They are your classmates, coworkers, your investors, and y…

This book is about the management of business processes. This is certainly not a new topic. Since the beginning of the Industrial Revolution, it has been written about from every possible point of view?economic, sociological, psychological, accountancy, mechanical engineering and business administration. In this book, we examine the management of business processes from the perspective of compu…

Tahun Terbit

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Tahun Terbit

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Tahun Terbit

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As the world has become more complex and information more abundant, decisions have become more difficult: as the pace of change and the range of choice have increased, decisions have to be made more often. Yet, most of us still make decisions with no more knowledge about decision processes than our ancestors had in a simpler age, hundreds of years ago. Thanks to mathematicians, economists, psyc…

This book is the result of several years of research including my dissertation for the Universidad Complutense doctoral program (entitled Las relaciones interamericanas ante la lucha contra la droga, or ?Inter-American Relations in the War Against Drugs,? 1994), and the doctorate degree conferred on me by the Agencia Española de Cooperación?s program Problemas y perspectives en la integració…