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All marketing research books are designed to introduce students to the concepts and practices that make up the field of marketing research. Building on the success of our first edition of Marketing Research: Within a Changing Information Envrionment, this second edition goes well beyond that basic idea to show how marketing information research tools, skills, and understanding can be applied in…

Today's central problem facing business is not a shortage of goods but a shortage of customers. Most of the world?s industries can produce far more goods than the world?s consumers can buy. Overcapacity results from individual competitors projecting a greater market share growth than is possible. If each company projects a 10 percent growth in its sales and the total market is growing by only 3…

Alliances have come of age. In the last ten years, they have gone from being a peripheral tool of management, used mostly to enter restricted overseas markets, to a centerpiece of corporate strategy and competitive advantage. Today, many companies have portfolios of twenty or more alliances?and some have more than a hundred. Because of this, it is now common to see alliances account for 20?50 p…

This book addresses the social aspects of KM (Knowledge Management) that are largely ignored in the literature. Using various social science perspectives, the authors provide critical analyses of KM in higher education, with an emphasis on unintended consequences and future implications. The objectives of this book are to examine the strengths and weaknesses of KM, and to provide examples of th…

This book has a double theoretical framework: on the one hand, an ideological critique bearing on the language of so-called massculture: on the other, a first attempt to analyse semiologically the mechanics of this language. I had just read Saussure and as a result acquired the conviction that by treating 'collective representations' as sign-systems, one might hope to go further than the pious …

The term ?multimedia? has become something of a catch-all phrase for a large array of new communication technologies and qualifies without doubt as one of the buzzwords of the past decade, along with similarly fashionable phrases like ?cyberspace? and ?virtual reality?. A wealth of literature is rapidly accumulating on multimedia developments, particularly in popular and ?how to? genres, and on…

As an important part of this work, in 2003 a series of studies were undertaken on the effectiveness of various measures aimed at channeling resources directly at the poor and vulnerable ? so-called ?poverty targeting?. Five important countries were selected for study ? India, Indonesia, the People?s Republic of China, the Philippines and Thailand. The results of this work were discussed at an i…

Practicing Organization Development: A Guide for Consultants (2nd ed.) is about facilitating these and other organizational changes. But this book is not about just any type of organizational change: rather, it focuses on planned, systematic, and educationally oriented change that is carried out for organizational improvement. The book is about organization development (OD). Organization develo…

Tahun Terbit

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