This second volume is a direct outgrowth of the work Joel Demski and Jerry started in their 1978 Accounting Review paper, Economic Incentives in Budgetary Control Systems. This paper later received the AAA 1994 Seminal Contribution to Accounting Literature Award. Joel is referenced many times throughout this volume because he has produced a number of significant papers dealing with agency theor…

Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as t…

Tahun Terbit

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Some may wonder why public relations is a deserving topic for the extensive analysis it receives in this encyclopedia. After all, many might think, it is ?just PR.? In the view of some or even many, public relations is the art of sham, spin, buzz, sandbagging, and ?being nice.? Others fear it as deep-pockets lobbying that gives privilege to powerful companies and special interests. Having said …

Business is the backbone of American society and is one of the keys to making our system work as well as it has for more than two hundred years. Yet as a body of knowledge, business is much younger. There has been, to this point, no organized work that has attempted to present the discipline of business in a single place. The major purpose of the Encyclopedia of Business and Finance is to summa…

This book is the result of relentless hard work on the part of many talented people. While conducting research for the book and developing content, we had the pleasure of meeting and working with many marketers and hearing their stories? many of which became the foundations for case studies in this book: Lisa Gregg at American Express, Tim Riesterer at Ventaso, and David Perry at Aspen Skiing C…

Business people these days are becoming weary of new fads, movements, and revolutions, and rightly so. We have, in less than a decade, been taken through such ?revolutionary? transformations as total quality management, business process reengineering, enterprise resource planning, activity-based costing, and retail e-commerce. Companies have downsized, outsourced, empowered employees, shifted p…

Since the 1960s, Joel Demski has been a potent force in the accounting scholarship and education. Always the rebel, Joel sees any set of received doctrines as more of a target (in the military sense) than as being set in stone. Early in his career, Joel was part of a group of pioneers that broke from tradition and began the amazing expansion of accounting thought into the era of information eco…

Essentials of Knowledge Management is a practical survey of the field of Knowledge Management (KM)?a business optimization strategy that identifies, selects, organizes, distills, and packages information essential to the business of the company in a way that improves employee performance and corporate competitiveness. The preservation and packaging of corporate knowledge (i.e., information in t…

Few textbooks confront this scarsity problem direcctly. Some one-semester books are nearly as long as full-blown principles texts. The shorter ones tend to condense topics and omit the additional explanations, illustrations, and applications that are especially important in survey souses. Students and teachers alike get frustrated trying to pick out tahe essentials from abridged principles texts.