Powerful Proposals goes beyond ?This is what we do? documents and takes the reader step by step through designing sales-focused, individual proposals that highlight the firm?s tangible benefits to the client. Contains invaluable information on creating effective executive summaries, writing themes, and generating the text, plus how to maximise graphics, callouts, and other visual elements.

Marketing Without Advertising continues to be a premier and indispensable manual for entrepreneurs and business managers seeking to employ high-impact, low-cost marketing strategies for their goods and services in today's competitive business environment, whether local, regional, national, or global. Readers will learn how to attract new customers and acquire repeat business from existing and f…

Modern managers and students of management are inundated with advice on how to change organisations in order to improve their effectiveness. This book makes sense of all this competing advice, considering the best ways for organisations to develop their strategic capabilities in a fast-changing world.The authors map all the major routes to organisational improvement and classify them into a num…

In American business schools, accounting is treated primarily as ?accountingization? (Power and Laughlin, 1992), that is, as a body of technically refined calculations used by organizations to efficiently accomplish goals such as profit maximization. What, if any, theory that is taught reduces largely to cybernetics and systems theory, approaches eerily detached from the lived-realities of thos…

Toward the end of the twentieth century in places ranging from Latin America and the Caribbean to Europe, the United States, South Africa, Nigeria, Iran, Japan, China, and South Asia, women and young people took to the streets to fight injustices they believed they could not confront in any other way. In the hope of changing the way politics is done, they called officials to account for atrocit…

Innovation. Businesses want it. Individuals crave it. Organizations strive for it. But what does it take, really, to innovate? If you are looking for a theoretical framework and long exposition discussing the pros and cons of various business methodologies, then you have come to the wrong place. But if you want entertaining, real-world, tried-andtrue examples of amazing business innovations, th…

As inexorably as the sun rises and sets, the business cycle moves from a bright and healthy expansion and prosperous peak to a dark and often difficult recessionary trough and then back once again to prosperity. Over the course of this often dangerous economic roller coaster, the fortunes of most companies quite literally ebb and flow while at least some companies, caught totally unaware by the…

Read, interpret, and analyze governmental financialstatements?Governmental Accounting Made Easy explains everything you need to know, including: Basic accounting concepts underlying all governmental accounting and financial reporting Basic financial statements prepared under the new financial reporting model, including government-wide financial statements and fund financial statements Note disc…

There is a compelling need for innovative approaches to the solution of many pressing problems involving human relationships in today?s society. Such approaches are more likely to be successful when they are based on sound research and applications. This Series in Applied psychology offers publications which emphasize state-of-the-art research and its application to important issues of human be…

In this little book I have attempted to deal with a difficult branch of psychology in a way that shall make it intelligible and interesting to any cultivated reader, and that shall imply no previous familiarity with psychological treatises on his part: for I hope that the book may be of service to students of all the social sciences, by providing them with the minimum of psychological doctrine …