While many people in business have strong analytic skills creativity has been undervalued in many organizations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to becom…

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

Fill the Empty Suit (or take it off completely!) This is a book of Simple Strategies For Providing Outstanding Service to Advertising Clients. Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum …

Like stage magic, service magic is made up of more than tricks, hocus-pocus, and bravado. Service magic is an art and depends on developing customer rapport, excellent timing, and many hours of practice. Customer service wizards Chip Bell and Ron Zemke have decades of experience advising and coaching the world's biggest businesses in the fine art of providing excellent service. In their new boo…

Today?s customers are smarter and more demanding -- and with so many choices available, repeat business is at greater risk than ever before. The fourth edition of this customer service bestseller still delivers the proven Knock Your Socks Off formula, and has been updated with all new techniques that will help anyone successfully work with even the most difficult customers. Featuring brand-new …

The long-term survival of a company is dependent on how knowledgeable its controllers and senior managers are about its costs. Do the costs accurately reflect the resources consumed by the business processes? Can the cost information generated by its financial systems be trusted to make key management decisions? In Designing Strategic Cost Systems, recognized business planning and cost manageme…

JoAnn Senger has gone out of the box to address fundamental compensation issues too-often ignored in the public and not-for-profit sectors. She peels away the 'second-class citizen' label and provides effective compensation structures that reward top performers. ?Jonathan Fraser Light Senior Partner, Nordman, Cormany, Hair & Compton A step-by-step plan to design and manage a compensation system…

The book provides a comparative and comprehensive analysis of the current technical, commercial and economical development in digital media. It describes the impact of new business and distribution models, the current legal and regulatory framework, social practices and consumer expectations associated with the use, distribution, and control of digital media products. In particular, the author …

War often comes down to one thing: money. The role of economics in both peace and war is arguably the most important single factor when it comes to the study of defense. The aim of this book is to provide a critical overview of the history of economic thought on defense, peace and war from its eighteenth century origins right up to the present day. Important themes covered within the book inclu…

Economics for Social Workers: The Application of Economic Theory to Social Policy and the Human Services is designed to provide a working knowledge of economics with clarity and attention to the concerns of the social work profession. This primer for social work students introduces the general definitions and concepts of economic theory and uses case studies in social work to develop applied un…