Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic…

Information is one of the basic resources of the society of the new millennium and therefore, a common asset in the realm of the government, the private initiatives, or the individual. Its generation, distribution and use should take place in a two-direction channel of easy access in order to be used productively by all. Thus, the government should not only inform the population about the servi…

Now the standardisation work of DAB (Digital Audio Broadcasting) system is finished many broadcast organisations, network providers and receiver manufacturers in European countries and outside of Europe (for example Canada and the Far East) will be installing DAB broadcast services as pilot projects or public services. In addition some value added services (data and video services) are under de…

The global negotiations over climate change involved over 180 countries and innumerable observers and other participants, addressing enormously complex and economically vital issues with conflicting agendas. For the UN to create an effective and well-supported international regime required enormous and very skilful organization. Using the metaphor of a theatrical production, this book shows how…

Chaos Organization and Disaster Management offers a scholarly survey of disaster response behavior and management in the face of natural and manmade catastrophe. The author provides a methodological and empirical platform from which to initiate a critical analysis of disaster management. Sparked by a unique field study of the Israeli experience during the Gulf War, this book demonstrates the ma…

This book provides a comprehensive map of creativity at work that will help you recognize your creative situation and act accordingly. With this systematic approach, you can diagnose and assess what practices will work best for your circumstances. We provide examples from a variety of firms and tools that meet the requirements of each type of situation. Whether you are a top executive steering …

This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loy…

Most executives harbour misconceptions about the many quality initiatives that have Preface xvi bombarded US companies over the past two decades. This book will clarify these misconceptions. The first, and most important, misconception to dispel is that Design for Six Sigma (DFSS) only applies to engineering designs. Given the name Design for Six Sigma, this confusion is understandable but cost…

Improving how our government works is urgent business for America. In this book experts from the RAND corporation provide practical ways for government to reorganize and restructure, enhance leadership, and create flexible, performance-driven agencies.

The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and How of crime waves, or, for that matter, the transformation ot unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to …