Agency and neoliberalism

wrenn, mary v.;

The intensification of neoliberalism requires institutions and mental models that
are not only complementary, but also interactively reinforcing. Since an individual�s
agency is the product of her mental models, it stands to reason that agency within
neoliberalism must bear certain ethnographic markers necessary to sustain the system.
The argument set forth is that agency within the specific context of neoliberalism
requires tailored cultural mechanisms and artefacts to construct and support a
self-referential yet non-authentic agency.